2009-08-10

PERSONAS - design process technique

Reading this recent article on Ford's design process for the Fiesta reminded me of the importance of "personas" in human-centered design.

A persona is basically a character that you create to capture certain characteristics and needs of the group of people that you are designing for. The idea is that designers can then better understand and relate to their users - making design decisions less abstract.

In the case of the article above, Ford created "Antonella - an attractive 28-year old woman who lives in Rome. Her life is focused on friends and fun, clubbing and parties." Antonella's love for her cellphone (a characteristic based on market research) led Ford to design a dashboard interface inspired by that of a mobile phone. The hope is then that controlling the features of the car is more intuitive for its users.

I was introduced to the concept of persona's in Dan Gilbert's Designing Learning Spaces class, and here is a great article on personas by Don Norman.
--Rolf

7 comments:

  1. Nice post.Here is a great article on personas by Don Norman.

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  2. The design process for the Fiesta has the better acknowledgement in this field. If you want to get the importance of "personas" then see ERAS personal statement surgery and make your dimension.

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  3. These are the website developers tools that are mainly use in different process to conduct a business profile. The technical awareness is necessary to have.

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  4. Before start designing process you must need to understand some important note which is according to this click process.We are trying to bring some change in the designing technique which is good for us. And also for our working.

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  5. When you take the decision to start the designing then first to understand the technique which you will have using in the visit website.make a capture design with Quality work.

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